• Develop and maintain a 5 year plan for the overall brand strategy, R&D requirements and manufacturing coordination for new and emerging products
• Develop a Regional Geographic Strategy for the Brand per country with a different stage of Brand features according to developmental stage of country
• Identify market potential, establish pricing, estimate potential sales and define distribution channels
• Compile quarterly consolidated progress report for brand per region per trade for analysis
• Generate quarterly reports on growth, profits, and spending per Brand
• Set and manage a yearly Advertising Budget (Spending, tentative dates and media channels)
• Test all advertising materials from approved Media Houses (including TVC's & Story Boards) prior to approval in order to ensure alignment of campaigns with relative promotions on launching
• Identify and develop local media networks (TV & Radio Channels, Magazines, Outdoor…) in each country and use them for higher reach during promotions and launches
• Develop with his/her team BTL programs (Consumer Incentives, Trade Incentives and Sales Force Incentive)
• Set and plan a yearly promotional calendar, in order to ensure timely delivery and geographic reach
• Follow up, evaluate and tabulate effectiveness of promotions.
• Monitor competition moves and generate contingency plans for retaliation per region
• Review Brand Building Process to establish new position and take actions accordingly following each major campaign
Job Details
| Date Posted: | 2013-03-04 |
| Job Location: | Bahrain |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
| Joining Date: | 2013-03-01 |
Preferred Candidate
| Career Level: | Management |
| Gender: | Female |
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