Principal Accountabilities:
Own the pre-work process for GTM / Push Plans Development
Develop in-depth Sales/ Share/ Distribution analysis on a monthly basis
Lead periodic Go To Market / Infra-structure Analysis and recommend improvement plans
Support FD/ FM in developing the strategic priorities and the push tactics for the market (s)
Develop a bottom-up analysis to recommend the Sales Targets and the required Trade COOP budgets
Work with FD/FM and the bottler's Sales Director to rightly cascade the sales targets
Own the Total Push and the Local Pull Execution Agenda
• Ensure timely execution of all AOP and extra AOP activities
• Track the activities, analyze the results and recommend the way forward
• Align FD/ FM and functional resources to support execution
• Conduct weekly reviews with the bottler's Sales team on the volume performance and the activities'
execution progress
• Ensure efficient use of PepsiCo/ bottler Marketing Equipment (Coolers, POP, Post Mix)
• Ensure flawless competitive intelligence reporting with recommended action steps
Ensure Trademark protection in the market
• Ongoing tracking of the use of PepsiCo branding and TM in the market, and take the necessary actions in case of abuse
• Support FD/FM in the compliance process with all Governance practices
• Support FD/ FM in assessing BPA compliance in a given Franchise / Territory
Trade & Channel Development
• Full involvement in developing the Key Accounts agenda
• Eyes and Ears from market to company
• Recommend road maps for Revenue Management / SKU Rationalization
Execute the Sales Capability Building Activities
• Identify Sales Capability gaps and recommend a Sales Capability agenda to FD/ FM
• Share Best Practice Tools with the Bottler (s) in alignment with line manager and functional resources
• Ensure sustainability while implementing the Best Practice Tools
Job Details
| Date Posted: | 2013-01-20 |
| Job Location: | Manama, Bahrain |
| Job Role: | Sales |
| Company Industry: | FMCG |
Preferred Candidate
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